In Brief: Gatman applies successful SEO techniques on assorted and nationally diverse projects. Gatman only applies techniques that are considered “Google-safe” or white-hat techniques. Gatman does not employ “black-hat” or gray area techniques that are predicated on “gaming the system”. SEO Page Rank results are generally a result of content / topic relevance, site size, quality site & page building techniques and organic popularity in the context of the competitiveness of that specific key phrase / space. SEO results must be viewed in the context of the key phrase(s) and competitiveness of the target markets. We subscribe to the advise given by Matt Cutts - Google's SEO Zen master.
Through the process of determining “realistically obtainable” key phrases, Gatman shall recommend techniques related to site design, coding, content presentation & management, and server management, with an objective of increasing search engine results specific to the phrases determined suitable.
The foundations presented above are a snap shot of items that can be given consideration in the SEO effort. This is list is by no means exhaustive or without caveats and clarifications.
Media Strategies Should Work In Tandem and Produce Cumulative Results. There will be various strengths and deficiencies in an SEO effort. The campaigns should be predicated on time to manage, costs and short term / long term views of the effort.